Opened simply 12 months in the past within the Eastside space of the various metropolis of Birmingham, the 195-bedroom Aloft Birmingham Eastside is one among simply 4 Aloft resorts within the UK (the others being in London, Liverpool and Aberdeen) – a music-inspired, fashionable lodge model from Marriott.

The welcome

We have been warmly welcomed by cheerful, smiling workers in a vibrant, trendy open plan reception space. Verify-in was swift – inside minutes, we have been within the elevate and no our method to our room on the highest flooring of the constructing.

The room

We stayed in room 610 which I consider is an City King room. Along with having an ultra-comfortable King-sized platform mattress, our room was geared up with a Samsung TV, desk space and lamp, Nespresso machine, kettle, tea and low, fridge and protected. There have been additionally ample sockets, a hair dryer and a dependable free WiFi connection.

The room had a floor-to-ceiling window that seemed north-west in direction of Aston College and Birmingham Metropolis Council buildings.

The lavatory

As one door closes, one other opens. A sliding door that closes to disclose some shelved storage, on the identical time additionally opens to disclose an en suite lavatory with ample house for a strong rain bathe, in addition to a single basin and WC.

The lodge makes use of One Life branded toiletries, together with cleaning soap and protein physique lotion. Bathe wall dispensers include Bliss Tried+Blue effervescent physique wash and Bliss Tried+Blue all-in-one shampoo and conditioner.

Bathrobes and slippers have been additionally provided.

The amenities

Near the lodge’s entrance is the trendy W XYZ Bar the place you possibly can chill out and luxuriate in signature cocktails or play a recreation of pool.

Snacks are additionally accessible 24 hours a day on the lodge’s Re:Gas station subsequent to reception.

A buffet-style English breakfast is served every morning on the lodge’s Tempo Restauarnt.

Within the evenings, the restaurant is reworked into a casual eating space with a laid-back ambiance. Gown code is informal.

A 3-course menu is offered. For our starters, I selected the crayfish cocktail (they should have been out of crayfish because it really turned out to be prawns, not crayfish) and my spouse the charred bruchetta. For our mains, we had the aloft burger and the buttermilk hen.

Glad with only a starter and principal, we determined to forego dessert however selections included sticky toffee pudding, lemon tart and a number of ice lotions.

We didn’t apply it to this event however the lodge additionally has a well-equipped gymnasium and health centre.

There’s a small convention room as effectively however the main convention house will be discovered subsequent door the place Birmingham’s latest convention centre, the Eastside Rooms, homes 23 occasion areas and the biggest pillar-free ballroom within the metropolis centre.


The Aloft Birmingham Eastside is conveniently positioned in a newly-developed a part of Birmingham that has been made attainable by the demolition of a big elevated highway junction (Masshouse Circus) and the town’s inside ring highway. In years passed by – predominantly the 17th to 19th centuries – this space would have been within the neighborhood of the town’s Gun Quarter and the centre of the world’s gun-manufacturing business. At present it’s completely located for fogeys visiting college students attending Aston College which is only a few minutes stroll away.

For these searching for a bit of retail remedy, Birmingham’s Bullring Buying Centre (dwelling to main manufacturers, designer boutiques and eating places) and the town’s Jewelry Quarter are a 15- and 25-minute stroll away respectively. Leisure travellers may also discover themselves effectively positioned for the Thinktank Birmingham Science Museum which is lower than 5 minutes away on foot.

Venues such because the Symphony Corridor and the Utlita Enviornment which host a number of the largest reside reveals within the metropolis – in addition to pure magnificence within the type of Birmingham Botanical Backyard – can all be discovered round 2 miles away.

Different good touches

Our go to was near Valentine’s Day and our mattress was coated in rose petals on arrival, in addition to two carefully-crafted swan towels.

Some candy treats and a complimentary bottle of Prosecco have been additionally very kindly supplied.


Charges begin from simply £94 per night time for King rooms, and from £119 per night time for City King rooms. Savvy 1-bedroom suites begin from £192 per night time.

Members of the Marriott Bonvoy™ Rewards Program will probably be happy to know that Aloft branded resorts are among the many 7,000+ collaborating resorts that may be discovered worldwide.

The very best bit

The very best bit is the lodge’s location – on this a part of the town, there will not be actually different luxurious lodge choices (which are inclined to clustered extra across the metropolis centre and Birmingham New Road station).

The ultimate verdict

This was my first keep in an Aloft-branded lodge so I had little thought of what to anticipate. I discovered it to be a contemporary metropolis centre property providing comfy and trendy lodging, with all of the facilities we would have liked inside strolling distance. The deliberate Birmingham Eastside extension to the HS2 line, which is able to serve the brand new HS2 Curzon Road station, will certainly assist the regeneration and improvement potential of this a part of metropolis, serving to to additional cement the lodge’s future. With the Eastside Rooms model new state-of-the-art convention venue subsequent door, that is the right choice for enterprise travellers.

Disclosure: Our keep was sponsored by Aloft Birmingham Eastside.

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